Helping you find a career in the pr industry
PR is concerned with the public image and consumers' relationships with a brand or company. Those working in the industry are responsible for shaping this as much as possible, through effectively communicating the messages of a brand and having a good understanding of how media works.
PR covers a wide range of work, which means that professionals in this industry can have varied and interesting careers. PR teams will be responsible for covering events and leading campaigns, whilst also taking control of content strategies, social media communications and crisis response strategies.
People are drawn to the PR industry because of the fast-paced nature, which makes it an exciting area to work in. Every day is different, so it is well suited to those who do not want a strict routine in their working day.
However, PR can also mean incredibly long hours and working in the evenings or at weekends, particularly in the lead up to campaigns or a product launch.
PR work can mostly be divided into two categories - agency and in-house. In-house PR teams will solely focus on the company who they are employed by, whereas PR agency work will require you to work with multiple different clients at once.
Pulling off a big campaign or successfully completing a project are the highs of the job that attract so many to this industry. It's relatively new, as it has boomed alongside social media, and it changes all the time. If you're always ahead of the curve and are excited by the prospect of a role that develop and grows alongside culture and technology, you'll be successful in PR.