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Graduate Publicist Jobs

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          Helping you find a career in the publicist industry

          Publicists build and administer the reputation of a public figure, brand, company or product. By using marketing strategies, your aim as a publicist will be to influence public opinion regarding your clients in a positive way. Furthermore, you will seek to increase and maintain public interest in your clients.

          Find out more
          • FAQs
          What does a Publicist do?

          Your main duties will consist of:

          • Answering enquiries about your clients from individuals, journalists, and organisations
          • Researching general public attitudes towards your client
          • Analysing stories about your clients/products in the media
          • Designing, developing and delivering PR campaigns
          • Writing and editing press releases
          • Organising interviews
          • Coordinating photo opportunities and meetings with the public
          • Organising events. E.g. press conferences, receptions, exhibitions
          • Managing sponsorship opportunity
          • Building and maintaining relationships with individuals and journalists
          What skills and interests should an Publicist have?
          • Excellent writing and communication skills
          • Great organisational skills
          • Excellent interpersonal skills, e.g. an ability to build relationships with journalists and clients
          • A creative mind
          • Positive and ambitious
          • Ability to work under pressure and meet deadlines
          • A passion to uphold a client's reputation
          • Great analytical skills
          • Ability to multitask
          What hours does a Publicist typically do?

          A typical publicist will work 9-5; however, you can expect to work different hours when you are striving to meet a deadline. Additionally, depending on your client, you may be required to work evenings and weekends.

          What environment is a Publicist based in?

          This is an office-based job, but you will be required to travel to events that you have organised.

          How much does a Publicist travel?

          Most travel will be between different PR events that you have organised.

          How much does a Publicist get paid?

          For a junior position, a publicist can get between £16,000 to £29,000 a year and a senior publicist can earn up to £55,000 a year. Salary is usually higher in the private sector.

          A head of PR can expect to earn £100,000 a year.

          Freelance publicists can ask for £100-£300 per day depending on experience.

          Perks & benefits

          You'll have the chance to work with high-profile figures and your travel will often be covered.

          What qualifications does a Publicist need?

          There is no official qualification necessary for this role, although it is highly advisable to have a degree (or a qualification equivalent to a degree).

          Useful subjects to study at school & university

          The kind of degrees that are favourable include:

          • Journalism
          • English
          • Media Studies
          • Marketing
          • Business
          • Public Relations
          Further reading

          The Chartered Institute of Public Relations