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          Helping you find a career in advertising, marketing & pr

          Those working in advertising, marketing and Public Relations (PR) are responsible for shaping our views and how we see the world. Professionals spend their days elevating brands and spreading their positive messages far and wide. It's a popular sector, especially amongst young graduates

          The industry is fast-paced and creative, with staff constantly needing to come up with new ideas and think on their feet.

          You can work in-house for one company or work for an agency, organising campaigns or strategies for a number of clients.

          It's likely you'll work with events assistants, designers, strategists, copywriters and other staff members. You'll work together to ensure all aspects of a campaign are aligned, and that they all come together seamlessly.

          The roles within this sector vary hugely. For example, If you work as an events manager for a local venue, your job is likely to be centred in this specific location. If you work for an international advertising agency, your job may involve traveling and meeting stakeholders across the globe.

          Find out more
          • FAQs
          • Jobs by industry
          • Popular companies
          Skills required for a career in the Advertising, marketing & PR industry

          Being able to talk to people, and build relationships easily is a very important part of this industry. Different roles require different skills.You'll typically need the following skills to succeed in this industry:

          Typical Advertising, marketing & PR career progression routes

          The progression structure may differ slightly across different companies, but the general structure is as follows:

          Assistant Executive Senior executive Manager Senior manager Director

          Expect to stay in each of these roles for at least a couple of years before being given the opportunity to prove yourself and move up.

          Typical Career Development for the Advertising, marketing & PR industry

          Lots of organisations offer professional qualifications in marketing, advertising and PR. You can use Continuing Professional Development (CPD) courses to firm up or update your knowledge. A key body that offers CPD courses is the Chartered Institute of Marketing (CIM).

          How much do Advertising, marketing & PR professionals get paid?

          Because there are so many jobs at so many different levels within this industry, you will find a huge variance in salaries.

          Your salary is likely to be modest when starting out in the industry, but it's likely to increase as you progress.

          Average salaries , according to Pay Scale, are:

          Marketing executive - £23,172 Marketing coordinator - £21,918 Marketing manager (entry level) - £29,229 Marketing manager - £32,907 Senior marketing manager - £48,407 Events Coordinator - £19,600 Events Manager - £25,846 Advertising account executive - £19,999 Advertising account manager- £26,636 Advertising account director - £43,927 Art director - £36,064 Senior graphic designer - £34,661 Advertising manager - £36,194 Copywriter - £23,497 Senior copywriter - £39,001 PR executive - £20,397 PR account manager - £26,700 PR manager - £33,608 PR account director - £44,946

          What qualifications do I need for a Advertising, marketing & PR career

          Graduates from all degree backgrounds can build a career within the advertising, marketing or PR sectors.

          Postgraduate study is not essential but it can put you at an advantage.

          Graduates from the following disciplines are ideally suited to working in this sector:

          • English
          • History
          • Social sciences
          • Business
          • Events
          • Fashion
          • Marketing
          • Communications
          How to get there

          Experience is essential for getting a job in advertising, marketing or PR. Even with the right qualifications, employers will expect to see a portfolio of work from you.

          Most advertising, marketing or PR agencies offer work placements to young people. Contact the biggest companies directly, detailing your plans and background and ask if they have placements on offer.

          Alternatively, companies will advertise Work Placements on job boards.

          If you do a sandwich year as part of your degree, try and find a job in the specific area you want to build a career in, as this will be hugely beneficial afterwards.

          When you apply, companies are likely to ask for a 2.1 whilst also measuring your organisational aptitude, attention to detail and creativity.

          You may be able to apply for advertising, marketing or PR graduate schemes, which tend to last around two years. There is also a huge number of entry-level graduate roles available in this sector.

          Advertising, marketing & PR further reading

          Chartered Institute of Marketing (CIM)
          Direct Marketing Association (DMA)
          Chartered Institute of Public Relations
          Institute of Practitioners in Advertising
          Institute of Promotional Marketing
          The Institute of Direct and Digital Marketing Marketing Agencies Association (MAA)
          Public Relations and Communications Association Market Research Society (MRS)