Helping you find a career in the pr industry
PR - Public Relations - is primarily about shaping the public perception of a brand or company through media relations and its public image. Brands and companies rely on PR to communicate their messages effectively and shape the consumers' relationship with that brand.
The scope of work within PR is quite broad, which creates an interesting and varied working environment. PR teams take control of crisis responses, content strategies and social media communications. Alongside this, you could be working on campaigns and covering events.
Jobs in PR tend to be incredibly fast-paced and the roles are best suited to those with a creative flair. The variety of work also means that no two days are the same, which makes it a particularly attractive career choice for those who don't want a strict routine in their working day.
Working in PR can often mean long hours, or working at the weekends, particularly throughout campaigns or the launch of a new product. However, there are great feelings of satisfaction when you pull off a stellar campaign or see positive responses to your work.
PR work can broadly be split between agency or in-house. If you work in-house, your sole concern will be the company that you work for, whereas in a PR agency you will have multiple different clients that you'll be working with at once.
In an agency, the work is highly varied and you will often be juggling multiple clients at once and working on lots of different projects. If you believe variety is the spice of life, you'll enjoy a career in PR.